Hands-on creative leader with +12 years of experience building brands, functions and teams at high-growth start-ups and consumer tech brands. Proven track record of leading data-driven creative strategy, performance brand campaigns, and marketing experiences that align with business goals. Experienced in building and guiding design teams.

Areas of Expertise

Developing growth-first creative strategy · Champions creative as a growth engine—relentlessly testing, refining, and optimizing to achieve and exceed performance-driven sales goals.

Building start-up brands · Expert in building brands from the ground up—from teams to design systems, visual identity and brand strategy to messaging and verbal guidelines—in high energy, fast-paced and fast-growth environments.

Scaling DTC & subscription models · Developed impactful creative strategy in partnership with high growth marketing initiatives to drive subscription. Partnered with eCommerce teams to optimize for the consumer experience.

Leading product launches · Led the development and market launch of nine hardware products in 7.5 years, spanning pet tech, pet food, and health & wellness. Expertise in product identity, brand systems, packaging, and asset development to drive product differentiation and sustained commercial success.

People-first leadership · Low-ego leader who inspires teams to strive for design excellence and drives team culture, prioritizing ‘we’ over ‘me.’ Highly collaborative across teams, functions, agencies, and stakeholders.

AWARDS

2022 CES Editors' Choice Award, HATCH

2020 CES Editors' Choice Award, WHISTLE

2019 Creative Media Awards 2019, PUPPO

2017 The Creative Awards Shortlist, WHISTLE

2017 The Drum, Creative Awards Shortlist, WHISTLE

2017 Ad Age, Editor's Pick, WHISTLE

2016 Clio Awards Gold, EARGO

2016 AD&D Wood Pencil, EARGO