Goal: Create a scalable and cohesive brand strategy that will work across adult and kids products while keeping each segment distinct

Built a brand identity that effectively represents the complete Hatch product experience, encompassing the hardware, app, content, and product features like lights, sounds, routines, and wind down content.

Developed new brand guidelines with mission and vision statements, messaging framework, visual identity, and app and illustration design guidelines.

Deliverables

• Revised brand identity

• Brand strategy

• Messaging framework

• Photography and visual style

• App guidelines