Pet Insight Project

About:

Pet Insight Project launched with a small scrappy brand team of 3 - including creative lead, copywriter, and product lead. Led the video and photography production, brand direction, visual direction, tone of voice and overall messaging.

Role: Consulting Creative Director

Deliverable:

  • Brand launch

  • Brand identity

  • Marketing programs

  • Events + OOH

  • Ongoing creative support

Results:

  • 12+ media features

  • 1 patent

  • 6K sign-ups in the first month

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