GOAL: Expand Whistle brand perception beyond GPS tracking and into health and wellness, positioning Whistle as an essential pet parenting partner and resource.

Led refresh of the brand messaging, positioning and tone of voice across all consumer touchpoints. Developed new brand guidelines with new brand manifesto, messaging framework, visual identity, new website and shift focus from hardware to Whistle app.

Deliverables

• Brand Strategy

• Visual Identity

• Tone of Voice

• Product and social creative strategy

• Photo and video direction

RESULTS

• 87% increase in social engagement

• +1.32% overall CTR MoM

• 7.18 increase in organic search

• 2x increase in ad engagements MoM