Marketing Programs, Growth

Goal: Optimize the user journey. Create CRM program, Trial, and Financing flows to optimize customer experience.

Led the creative development for all marketing programs and user flows. Collaborated with growth marketing and product teams to build various customer experience programs, such as welcome series, 30-day trial period experience, and financing purchase flow.

Deliverables

  • Email series

  • Financing flow

  • Free trial optimization

  • User portal login

RESULTS

  • 24% in reduced set-up related calls

  • 21% increase in sales

  • 12 decreased in abandon carts

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Product Packaging