Whistle Accessories

GOAL: Provide offerings outside of trackers + subscriptions to increase revenue per transaction.

Led the launch of Whistle’s Twist & GO Collars, moving Whistle further towards a lifestyle brand. Conducted colour forecast and Pantone research to optimize collar collections, which include Basic, Outdoor, Holiday, Summer and Resort collections. Partnered closely with OPs team

Deliverables

  • Seasonal forecast

  • Classic collection

  • Holiday collection

  • Summer collection

  • Rose gold collection

RESULTS

  • 35% cart attachment rate

  • 103% collar sales YoY

  • 4 nearly sold out collections

  • 45% of inventory sold at launch

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Whistle GO Product Launch
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Better Together Campaign