Better Together COVID-19 Campaign
GOAL: Continue to drive unit sales despite budget cut due to COVID-19.
Led the pivot of Whistle brand messaging to adjust for the new way of life by highlighting Whistle’s in-app features that supported quarantine routine and social distancing. While our media agency reported that 42% of their clients were trending negative, Whistle’s sales number continued to grow due to our strong messaging.
DeliverablesBrand partnership
Promo campaign
Social strategy
Visual identity + campaign messaging
Marketing assets
RESULTS35K social impressions
22% more transitions YoY
78% increase in sales YoY
32% higher conversion on Whistle.com YoY
